Google Adwords - The "What is it?" Guide for beginners
Google Adwords - is a paid online advertisement and management service from Google. It works as a marketing campaign tool that helps one to create Text/Image/Mobile ads and show those ads when someone searches for a "specific word/phrase" in google. The probability that Google will show the ads depends on how much you bid for a particular keyword. Getting into Google Adwords is quite easy. Adwords has one of the best UI design among todays web services. Starting from signup. Every common doubts and questions are answered right on the screen in the form of Help snippets. One doesn't need to find a help doc or search the google again. Their concept is like a Campaign can contain multiple Ads (google calls the advertisements as ad groups). For example, Nokia N-Series can be a campaign name which contains advertisements targeting N-Series phones. Now in the Nokia N-Series campaign, the campaign manager can create a series of ads viz. "Nokia N71", "Nokia N82...