Ingredients to develop a successful product - User Profiling
Users and Time spent A product is used by the buyer/customer/client and not the creator or developer. In software, Users spend more time with the software than the developers. A successful product focuses on the user experience and the value of the result provided by the software. Also note that, not all highly usable products are successful too. The value it provides to the user is the crucial factor in determining the success. The iPod case Couple of years ago, when iPod was introduced, Creative Muvo and iRiver were ruling the MP3 player arena. But iPod came like a Juggernaut and captured the market share within a year. Why? iPod addressed all features and additionally it provided a 'Value', for its case.. the 'wow' factor. Though the competition offered features, they failed to provide a 'wow' factor. iPod's touch sensitive wheel interaction was way ahead and it made people go ga-ga about that. The competition sticked to click buttons and little cumberso